About Us

We are super excited to introduce South Africa’s new leading activewear brand and online retailer FITCHLY Lifestyle Curated!

Our Story
In 2019, founder BJ Kidson launched FITCHLY after he saw a gap in the activewear marketplace: there are some international luxury brands available locally but none that offer high quality gear at accessible prices. BJ committed to creating a premium activewear brand and online retail store for the South African market.

About Us
At FITCHLY we create clothing that inspires you to stay active, whether you are getting your yoga on, chasing after your children, pushing yourself to the max in a HIIT session or getting rid of your frustrations in a boxing class – we’ve got your covered.

Our high quality figure and contour enhancing Leggings & Sports Bras will provide you with the stylish comfort that you want and need, at accessible prices.

To keep up with customer preferences, we have limited quantities available and our styles will change every few months depending on popularity. Pre-Order will be available for ‘Coming Soon’ or popular sold out styles but for a limited period only.